The Four Most Significant Opportunities In Corporate Wellness

The Four Most Significant Opportunities In Corporate Wellness

Wellness programs come in all shapes and sizes. Many organizations claim to have a wellness program that generally comprises of offering cholesterol testing, digital fitness tracking, and possibly a few ad hoc classes.  They are rarely an integrated and accepted part of normal business and seldom achieve improved results.  What do they all lack?  Accountability – and a high-touch engaging coaching relationship. 

  1. Focus on Sick Care not Health Care – Most existing onsite care is not preventative or proactive, but expensive clinical services meant to save a potential trip to the doctor.  This model can save money, but it also encourages ill people to be in the workplace which can be harmful. If people see it as sick care, they only go when they are sick.   
  2. Digital Wellness –Where the advancements of digital have created significant improvements in business and communication, it has yet to show a true, lasting impact to wellness improvement as a single tool.  While easy to use, they lack true engagement and often result in drop-off after a few months.  Virtual programs with virtual coaches don’t gain traction without a personal connection.  It’s nearly impossible to create results in a coaching paradigm without a foundation.  If there is no foundation, virtual relationships will fail.  
  3. Ad Hoc Programs & Support – While some may deliver results, like weight loss programs, most are not sustainable improvements.   Well-run programs offer sustainable results through sustainable programming.  Also, many current wellness efforts are driven by the Human Resources team.  Most HR teams do not have the capacity to provide the effort needed to maintain the company commitment and ongoing refreshing of programs. 
  4. ROI – We also break through the affordability myth of an onsite program by demonstrating that COR results are directly linked to operational business metrics. The sustainable roadmap to achieve true wellness can be budget neutral in the first year and deliver a significant return in the long run for every client.   

COR Wellness Embraces These Opportunities and Shows Results 

  • Our model demonstrates focus on the right proactive behavior- staying healthy 
  • We use digital tools, but not as replacements, our tools enhance the personal relationship and trust built onsite 
  • Our programs are designed to change behavior, so each new effort sustains gradual improvement 
  • ROI tools evaluate the claim, operational, and engagement data for long term risk mitigation